Inbound marketing is hot. The idea behind inbound marketing is to pull prospects in and have them raise their hand for more information as opposed to outbound marketing that interrupts them. Now, I’m a huge proponent of outbound marketing including cold calls and other targeted messaging but inbound marketing is a major force rapidly growing in popularity. In addition, educating prospects is the best form of marketing.
Here are a few notes about inbound marketing:
- Content is king
- The idea is to create unique, valuable content to educate site visitors and turn them into prospects
- Quality, fresh content will generate inbound links from other sites increasing search engine rankings, more web traffic, and thus more leads
- It encompasses content (blogs, videos, etc), SEO (search marketing), and social media (Facebook, Twitter, LinkedIn, etc)
My recommendation is to pay attention to inbound marketing and include it as part of your sales and marketing strategy.