Yesterday I had lunch with the CEO of one of the most successful SaaS startups in Atlanta. They have well over 100 employees and are on a path to IPO in the next 36 months. Towards the end of the lunch we got to talking about Software-as-a-Service (SaaS) metrics and which ones we track in our firm. One of the great parts of SaaS is that the predictability of the business also provides for easy management of metrics and forecasts.
Here are some of the best SaaS metrics resources:
- SaaS Startup Growth Metrics
- Saas Metrics – A Guide to Measuring and Improving What Matters
- Magic Number for SaaS Companies
- Bessemer 5 Cs of SaaS Finance
These SaaS metrics resources are a powerful way to understand the dynamics of the underlying business and should be studied by management teams of SaaS startups.
What else? What are some other resources for SaaS metrics that you like?