Customer Acquisition is the Most Difficult Part of a Startup

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Most entrepreneurs, especially ones who aren’t technical, believe the technology and product development is the most difficult part of a startup. They’re wrong. Easily the most difficult part of a startup is customer acquisition. That’s right, the thing that is seemingly so obvious and critical to the success of the business is also the most over looked when evaluating business ideas. The number one reason businesses close down is that they run out of cash. Making customers happy and getting them to pay a fair amount for your service is the best way to build a company.

Here are a few thoughts around customer acquisition:

Customer acquisition truly is the most difficult part of a startup. Yes, startups require great markets, strong management teams, and good timing but if you can’t acquire customers you won’t be in business.

What else? Do you agree that customer acquisition is the most difficult part of a startup?

2 thoughts on “Customer Acquisition is the Most Difficult Part of a Startup

  1. Completely agree. Effective marketing and sales defines business success. To be successful start ups should have clear marketing strategy that defines customer segment, value proposition, communication strategy, diff. strategy, etc. and sales strategy that shows how they will sell their product to customer, including sales technique, scripts, structure, roles, processes and activities: lead generation, qualification, nurturing and conversion. To have in your teem a CMO and CSO is a must.

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