Startups love to redesign their website. We did it for one of our sites recently and have another in the works that’ll launch at the end of this month. Effectiveness of our lead generations efforts is measured by our marketing automation and inbound marketing products, but we’re like 99% of other companies online where we can’t tell if the redesign actually made our site better. Prettier? Yes. More modern? Yes. More successful? No idea.
A startup site redesign is like getting a shiny new car. Here’s why:
- You don’t really need a new car because your current car still gets you from A to B
- The new site prettiness is like the new car smell — it’s great but wears off quickly
- Spending considerable time and money on the redesign, much like buying a new car, is usually more ego than necessity
Do I recommend doing a site redesign? Yes, but with one caveat: buy an off-the-shelf theme/design and tweak it instead of creating one from scratch. There are so many good Woo Themes and others out there that you can get that new car smell for significantly less time and money than in the past.
What else? Do you think startup site redesigns are like getting a shiny new car?