The Four Books Every Web Entrepreneur Needs to Read

Cover of "The Art of the Start: The Time-...
Cover via Amazon

Earlier today I had the opportunity to meet with a local college student that’s working on a web startup. Being a non-technical founder he had a ton of technology questions. I quickly pointed out that technology isn’t what he needs to focus on right now. Rather, his ability to acquire web traffic and customers will decide the fate of the business.

To help him feel more comfortable with building a web-based startup I recommended he read four books:

Reading these four books will put him ahead of 99% of the other first-time web entrepreneurs and will significantly increase the likelihood of success.

What else? What other books would you add to the list?

Comments

5 responses to “The Four Books Every Web Entrepreneur Needs to Read”

  1. Matthew Michels Avatar

    I would put “Business Model Generation” right up there near the top of all of those books (I’ve read 3 of the 4 – The Lean Startup is quickly moving its way to the top of the stack). Another book that might be interesting to those doing scalable startups is “Venture Deals”. I would also swap Rework for “Getting Real” but they’re both good.

  2. gonzar Avatar

    “E-myth” is good for a technical founder, IMO.

  3. Christopher Mance Avatar

    Crossing the Chasm by Geoffrey A. Moore

  4. Alexandre PILLON (@pillona) Avatar

    I would add
    – Marketing Warfare by Ries&Trout
    – The innovator’s solution by Christensen & Raynor

    I did a review of those two + the four steps to the epiphany on my blog:
    http://summoning-dreams.blogspot.com/search/label/books

  5. […] of my all-time favorite entrepreneurial authors is Guy Kawasaki. His book Art of the Start is on my list of recommendations for entrepreneurs everywhere. One of his ideas that really resonates with me is the importance of […]

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