Earlier today I had the opportunity to meet with a local college student that’s working on a web startup. Being a non-technical founder he had a ton of technology questions. I quickly pointed out that technology isn’t what he needs to focus on right now. Rather, his ability to acquire web traffic and customers will decide the fate of the business.
To help him feel more comfortable with building a web-based startup I recommended he read four books:
- Getting Real – the best product management book for web apps
- The Four Steps to the Epiphany – great how to guide for bringing a new product to market
- The Lean Startup – best practices for testing and iterating in a new business
- The Art of the Start – Guy Kawasaki is the wizard when it comes to startups and what you need to know
Reading these four books will put him ahead of 99% of the other first-time web entrepreneurs and will significantly increase the likelihood of success.
What else? What other books would you add to the list?