There’s a natural tendency with startup founders to offer solutions that are very customizable in an effort to meet everyone’s desires. This is a dangerous approach. Startups should provide maximum product value with minimum customer effort and customization.
Think about it: do you want to turn on a product and have it just work or do you want to spend three hours configuring things to see results? Of course, seeing results without customization isn’t always possible but it should be tried. In a similar fashion to progressive disclosure where advanced features are hidden by default, product value should be shown by default and then customization over time to get more value.
The next time a feature is proposed with nobs and dials to tweak it, ask the team how this feature could add value with little/no customization and what would that look like. Push hard to provide maximum value with minimum customer effort.
What else? What are some other thoughts around startups providing maximum value with minimum customer effort?