Quick Sales and Marketing Metrics

One common question I get from entrepreneurs is best practices around sales and marketing. There are so many stats out there, especially vanity marketing metrics, it’s important to focus on the most important numbers.

Here are some quick sales and marketing metrics to track:

• What percentage of unique site visitors fill out a form and become a lead?
• What’s the cost per lead?
• What’s the cost per marketing qualified lead?
• What’s the cost per marketing generated CRM opportunity?
• What’s the return on marketing investment for the most common campaigns?
• What’s the average sales cycle length?
• What’s the average deal value?
• How many demos do you need do to create a CRM opportunity?
• What’s the close rate of CRM opportunities?

Metrics are important to baseline results and look for ways to improve. These simple metrics should be tracked on a weekly or monthly basis and constantly evaluated.

What else? What are your thoughts on these quick sales and marketing metrics?