Strong Corporate Culture Must be Cared Deeply About by the Founders

@melonakos tweeted a link earlier today to The Culture Myth where the author covers a number of importants points about corporate culture. Corporate culture is a part of life in all companies. Some companies embrace it, talk about it, care about it, and actively work to improve it. Most companies do little about corporate culture and let it manifest itself in an unintentional manner.

The strongest corporate cultures are cared deeply about by the founders from the early days with formal and informal efforts to make the best culture possible infused throughout everything the startup does. A strong corporate culture doesn’t mean it’s the best culture for all companies, but that it’s the best culture for that one specific company — one that passionately believes in it and works to make it great.

It’s extremely hard to retrofit an existing company that hasn’t had a strong, cohesive culture from the start. It can be done but plenty of people will have to be fired, incremental changes will need to be made to processes, and the reorienting to focus on culture needs extensive buy-in. If front-line team members care about culture and the executive doesn’t, the culture won’t be strong. The founders and executives need to care deeply about the culture for it to be strong.

What else? What are some other reasons a strong corporate culture must be cared deeply about by the founders?

One thought on “Strong Corporate Culture Must be Cared Deeply About by the Founders

  1. David, totally agree. Some things cannot be faked. Culture comes from a source of passion and being genuine about that passion. If the owners and managers don’t share it, communicate it, and live it, it’s not genuine… And therefore not sustainable.

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