The #1 Goal in a Demo Day / Group Pitch Setting

Earlier today I had the opportunity to spend a few hours at Flashpoint as part of mentors program. With demo day less than a month away on September 11th, many of the teams were asking questions about what should go in their pitch as well as any ideas or recommendations. Naturally, I asked each one what they wanted to happen 4-6 weeks after demo day so that they could work back from that (Covey: begin with the end in mind). Most referenced raising an angel round of a few hundred thousand dollars as the goal.

Assuming the most common purpose of a demo day / group pitch setting is to raise money, there should be one major goal: generate interest for an investor to want a follow-up meeting.

Many entrepreneurs get to a pitch session and inevitably throw up all the facts and information they know about their startup. A much better approach is to tell a story with anecdotes and social proof such that some investors resonate with the content and want to know more. Delivering a hook for the mind as well as an analog analogy is also great to incorporate.

The next time an entrepreneur is going to give their pitch to a group, remind them that the most important thing is to generate interest for an investor to want a follow-up meeting.

What else? What are your thoughts on the #1 goal in a demo day / group pitch setting?

One thought on “The #1 Goal in a Demo Day / Group Pitch Setting

  1. My top goal is to create excitement… Each time I’ve done that during a demo day were successful in earning the investors time and being really able to highlight our team, it’s passion, and how it’s going to make the investors a lot of $$$. At the end of the day investors need to make money on the companies they invest in but they want to do it with entrepreneurs they like…If you can showcase both it’s a win win.. Now show me that money!!

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