Top 7 Entrepreneurial Lessons from Pardot

After thinking about my B2BCamp Atlanta talk for this Saturday, and debating what topic would be most interesting for the audience, I decided to change it up and do the Top 7 Entrepreneurial Lessons from Pardot. Pardot was such an amazing experience on so many different levels that I want to share what worked well, and didn’t work well, so that others can learn from it.

Here are the Top 7 Entrepreneurial Lessons from Pardot:

7. Market timing matters
6. Startups with the most money don’t always win
5. Find the differentiators and deliver
4. Sell pain killers and not vitamins
3. Embrace your constraints
2. Focus, focus, focus
1. Corporate culture wins

Please join us at the B2BCamp Atlanta event to hear all the details.

6 thoughts on “Top 7 Entrepreneurial Lessons from Pardot

  1. David, great post as always. Long time reader, first time commenter.

    I really like #6 — did you find yourself fighting against currents suggesting you needed to raise money for Pardot? What drove your decision against raising funds?

    Take care,


    1. Thanks David. For us, the most important thing was controlling our own destiny and being able to make the decisions we felt were best for the business, regardless of what investors might want. We had several great offers to raise money for the business but decided to pass on all of them.

      1. Hi David, thanks for the response and insight. Congrats on sticking with it and being an inspiration to the rest of us. I enjoy your behind-the-scenes insights and dedication to sharing on your blog daily.

        Take care,

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