A couple weeks ago I was asked by some fellow Atlantans if I wanted to write a piece on corporate culture for the Wall Street Journal’s series The Accelerators. The Accelerators is all about strategies and challenges of creating a new business. Of course, I jumped at the opportunity and wrote Perks Keep Turnover Low, Morale High. Now, the title makes it sound like perks are the story, which they aren’t, but that’s easier for people to grasp compared to the real message: corporate culture wins.
Here are a few takeaways from the article:
- Corporate culture is the most important thing
- Big exits do occur outside Silicon Valley
- Perks like four hours of housecleaning per month, a full-time masseuse, and health+dental make a difference
- Vacation policies are best when they are two simple words: be reasonable
Please readΒ Perks Keep Turnover Low, Morale High. Perks don’t define a great culture but help reinforce that the company cares about the team — always start with core values.
David Cummings on Startups 
Leave a reply to Aarjav Trivedi Cancel reply