Five Categories of Initial Traction Milestones for Startups

Results matter. I’d much rather hear from an entrepreneur about their traction metrics than an idea with no results yet. Once the team and product are in place, it’s time to focus on traction. TechCrunch has a piece up titled Want to Raise a Million Bucks? Here’s What You Need where the author provides five categories of initial traction milestones for startups:

  • B2B SaaS: 1,000 seats at $10/month (or the equivalent $10k/month revenue with a higher priced SaaS offering)
  • Enterprise Application: 2 paid pilot contracts for at least $100k combined
  • Social: 100,000 downloads/signups
  • Marketplace: $50k revenue/month
  • Ecommerce: $50k revenue/month

Here’s an idea: start a Traction Club for startups in your city that exceed these metrics. Make metrics a badge of honor and get more people talking about results, not ideas.

What else? What are your thoughts on these five categories and amounts as initial major milestones for startups?

2 thoughts on “Five Categories of Initial Traction Milestones for Startups

  1. Hi david, great article to see actual figures not just the vague word ‘traction’.
    What about for an affiliate based site like kayak or or comparison website for car insurance, home insurance like here in the u.k
    Where you are the middle aggregator and take a commission not selling the end product like in ecommerce.

  2. Traction, the biggest of the big three, Traction, Team, Market. Traction sounds like a great component to add to Founders’ Organization ( , possibly a tier in the group.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.