Entrepreneurs love challenging the status quo. Every problem is a new opportunity. For entrepreneurs, the most exciting part is creating a solution — building a new mobile app, delivering a breakthrough service, or reinventing a stodgy industry. Energy, excitement, and focus are all on the solution. Only, that’s the easy part.
The real challenge is sales and marketing.
The number one thing entrepreneurs don’t want to hear is that they have to become an expert at building a customer acquisition machine.
Think about it: how often do you hear an entrepreneur, upon announcing failure of the business, say it was a product issue vs a sales issue? Failing due to a lack of sales dwarfs all other reasons combined.
The next time an entrepreneur excitedly shares an idea with you, ask how much time, effort, and money they’re going to put into building a customer acquisition machine.
What else? Do you agree that the number one thing entrepreneurs don’t want to hear is that they have to become great at sales and marketing?