Quick, what’s an entrepreneur? In my mind it’s someone who’s optimistic, blissfully ignorant at times, can see around the corner, and gets results with limited resources. Now, entrepreneurs, especially successful entrepreneurs, are constantly asked by other budding entrepreneurs to hear their new idea so as to provide feedback. In reality, the budding entrepreneur wants validation and encouragement from the successful entrepreneur. Only, entrepreneurs aren’t the best at evaluating ideas.
You know who is good at evaluating ideas?
The potential customer.
That’s right, don’t get someone who isn’t in the field and doesn’t have the domain expertise to pontificate on the next great idea. Go straight to the source — the prospect. Spending time getting feedback from entrepreneurs is nice and all, especially because many entrepreneurs are a little crazy and excitable, but that’s not a good use of time. The next time an entrepreneur asks for feedback on his or her idea, ask them if you’re they’re ideal customer.
What else? What are your thoughts on entrepreneurs not being the best people to evaluate an idea?