The Elusive Product / Market Fit

Product / market fit is much more difficult than it sounds. On the surface, the idea seems straightforward: build and refine a product that meets the needs of a market. Only, when in the arena battling to find success, it becomes readily apparent that finding product / market fit is a challenging grind (see 5 ways to identify product / market fit).

Here are a few thoughts on the elusive product / market fit:

Finding product / market fit is a process that often takes 1-2 years. And, because it takes so long, there’s an extended period of time with little revenue, so it’s important to plan for a marathon and not a sprint.

What else? What are some other thoughts on the elusive product / market fit?

2 thoughts on “The Elusive Product / Market Fit

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