Back in February 2012 I was at Startup Riot Atlanta and had a chance to hear Atlanta-based CallRail pitch their phone call tracking, recording, and analytics software. At the time, I didn’t pay too much attention to it as I was heads-down focused on Pardot. Well, fast forward a couple years and CallRail is one of the top bootstrapped startups in Atlanta with well over 5,000 paying customers.
Here are a few notes on CallRail:
- Experienced co-founders with strong technical skills
- Idea came from one of the co-founder’s previous experience running an automative lead generation site and wanting to track how many phone calls each listing generated
- Riding the wave of online and offline advertisers wanting to track inbound calls on a per ad basis so as to measure efficacy and return on investment (think banner ads, pay per click ads, websites, print ads, etc)
- Self-service model whereby everything is done in a browser with limited hand-holding
- Pricing in the $30 – $360/month range plus per phone number and per minute fees
- Strong internal expertise around lead generation and online marketing
- Powered by Twilio’s cloud-based telephony platform
CallRail plays to many of Atlanta’s strengths including cloud-based B2B marketing software and a capital-light business model. If you know anyone looking to implement phone call tracking, point them to CallRail.
What else? What are some other thoughts on CallRail?