Startup Review: CallRail

Back in February 2012 I was at Startup Riot Atlanta and had a chance to hear Atlanta-based CallRail pitch their phone call tracking, recording, and analytics software. At the time, I didn’t pay too much attention to it as I was heads-down focused on Pardot. Well, fast forward a couple years and CallRail is one of the top bootstrapped startups in Atlanta with well over 5,000 paying customers.

Here are a few notes on CallRail:

  • Experienced co-founders with strong technical skills
  • Idea came from one of the co-founder’s previous experience running an automative lead generation site and wanting to track how many phone calls each listing generated
  • Riding the wave of online and offline advertisers wanting to track inbound calls on a per ad basis so as to measure efficacy and return on investment (think banner ads, pay per click ads, websites, print ads, etc)
  • Self-service model whereby everything is done in a browser with limited hand-holding
  • Pricing in the $30 – $360/month range plus per phone number and per minute fees
  • Strong internal expertise around lead generation and online marketing
  • Powered by Twilio’s cloud-based telephony platform

CallRail plays to many of Atlanta’s strengths including cloud-based B2B marketing software and a capital-light business model. If you know anyone looking to implement phone call tracking, point them to CallRail.

What else? What are some other thoughts on CallRail?

4 thoughts on “Startup Review: CallRail

  1. They’re just darn good folks too. My team loves it every time we get to work with them, and I think that says a lot about a company. It’s one thing to be nice to customers, it’s another thing to be great to vendors.

  2. I am a fan of Twilio and like to see posts on startups using the technology. I think there is great opportunity in this space and hope to build something great in the future. Thanks.

  3. We have a strong need for robust reliable call tracking. Many of our customers come from the Yellow Page advertising world. The old phone companies tracking systems are old and antiquated and full of noise calls that make it virtually impossible to get solid reliable call counts and ROI information. I am looking at CallRail and Log my Calls. Would appreciate your thoughts.

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