One of my favorite things to talk about, and most underrated by first-time entrepreneurs, is the importance of corporate culture. This seemingly simple idea that the people you choose to work with is that only thing you can control, and the most important thing to work on, is hard to appreciate without experiencing it first-hand. Entrepreneurs should put their anthropology hat on and study high performing cultures, not to merely copy one, but rather to learn and incorporate their favorite pieces into their own culture.
Here are three culture guides every entrepreneur must read:
- Netflix has their amazing Netflix Culture: Freedom & Responsibility slide deck
- Valve has their super interesting handbook (who knew company handbooks could be interesting?)
- HubSpot has their excellent Culture Code: Creating a company we love slide deck
The next time an entrepreneur mentions culture, explain the significance, and point them to these three guides.
What else? What are some other good culture guides that you really like?
David Cummings on Startups 
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