Scaling Up: Rockefeller Habits 2.0

Last week I started reading the new Verne Harnish book Scaling Up: How a Few Companies Make It…and Why the Rest Don’t (Rockefeller Habits 2.0). Verne’s version 1.0 of the book, Mastering the Rockefeller Habits, is one of the top five books I recommend to entrepreneurs. My favorite business tool, the Simplified One Page Strategic Plan, is from the book. While the first book was more of a quick read, this new one is much longer and has more of a textbook feel (I bought several hardback copies to keep for other entrepreneurs).

Here are the sections of the book:

The Introduction – Tools for Scaling Up

  • The Overview – People, Strategy, Execution, Cash
  • The Barriers – Leadership, Infrastructure, and Market Dynamics

Scaling Up People

  • The Leaders – The Face and Pace of the Company
  • The Team – Attracting and Hiring
  • The Managers – Keeping and Growing (Educating) the Team

Scaling Up Strategy

  • The Core – Values, Purpose, and Competencies
  • The 7 Strata of Strategy – The Framework for Dominating Your Industry
  • The One-Page Strategic Plan – The Tool for Strategic Planning

Scaling Up Execution

  • The Priority – Focus, Finish Lines, and Fun
  • The Data – Powering Prediction
  • The Meeting Rhythm – The Heartbeat of the Organization

Scaling Up Cash

  • The Cash – Accelerating Cash Flow
  • The Accounting – Driving Profitability
  • The Power of One – 7 Key Financial Levers

I’m looking forward to digging in to Scaling Up: How a Few Companies Make It…and Why the Rest Don’t (Rockefeller Habits 2.0) and seeing what’s new.

What else? What are your thoughts on Scaling Up and Mastering the Rockefeller Habits?

5 thoughts on “Scaling Up: Rockefeller Habits 2.0

  1. David, based on your prior posts, I’ve been meaning to pick up a copy of the 1.0 book. However, do you think that one should read both books (unique stuff in 1.0?) — or is 2.0 enough?

    1. Hi David. I had the same question. From reading the book introduction, it appears that the author recommends that you skip his first book in favor of this new one.

      1. Funny you just replied to this message … I just finished reading 2.0 on a flight. Your’e right, the author suggests skipping the first book. Let me know if you’re interested in feedback on 2.0.

  2. We recently had Verne on our podcast, The Entrepreneurs Library, to give a deep dive on Scaling Up.With Verne’s experience he gives some amazing insight on how to digest his book and what you should really get out of it. If you would like to hear a review from the author himself check out episode 124 at Cheers! Thanks for sharing 🙂

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