Entrepreneurs love to talk about viral customer acquisition — the idea that by the very nature of the how the product works, users will introduce other users to it. Facebook is one of the most popular examples whereby the viral nature of their product helped them acquire over 1 billion users. David Skok has a great article up titled Lessons Learned – Viral Marketing. Only, most of the viral marketing discussion is geared around the business to consumer (B2C) startup world and not the business to business (B2B) startup world. So, I started thinking of B2B applications with a viral component. Here are a few examples:
- EchoSign – Whenever someone requests an e-signature from another person, that person is introduced to EchoSign and its benefits
- Calendly – Whenever someone requests a meeting and the recipient asks them to self schedule it with Calendly, that other person is introduced to Calendly and its benefits
- Mailchimp – Whenever someone sends out a newsletter, the recipients see a “Powered by Mailchimp” message at the bottom of the email, introducing the brand and service many times over
B2B examples of viral marketing aren’t as common but they’re still plentiful. Entrepreneurs would do well to look for ways to incorporate a viral marketing element to their startup if it makes sense.
What else? What are some other examples of viral marketing within the B2B world?