Continuing with the metrics theme from yesterday’s post Most Metrics Don’t Matter at the Beginning, a logical follow-up question is “what are the ideal metrics to raise a Series A?” EquityZen has a good post from last year on just this topic: The Metrics Required for Raising a Series A Round. Here are the key metrics to raise a Series A for each type of startup from the post:
- Ecommerce – $12 million annual run rate
- Consumer App – 50,000 daily active users with 25% month-over-month growth
- SaaS – $1 million annual run rate and 100% year-over-year revenue growth
- Marketplace – $12 million gross market volume with 20% month-over-month growth
The next time an entrepreneur says they’re going to raise a Series A, ask if they have the appropriate metrics based on their type of business.
What else? What are some other thoughts on the metrics to raise a Series A round of financing?