For this week’s video, we’re watching Steve Blank talk about how to build a great company. Steve Blank is the father of modern startup thinking with his work on customer discovery and customer development. The next time an entrepreneur says they know what the market wants, tell them to get of out the building, and talk to customers. Here’s the video every entrepreneur needs to watch:

From YouTube: Join Silicon Valley serial entrepreneur-turned-educator Blank in a lively discussion with Dan’l Lewin of Microsoft. This program will introduce best practices, lessons and tips that have swept the startup world, offering a wealth of proven advice and information for entrepreneurs of all stripes. Hear about a tested and proven Customer Development Process, helping get it right –and how to “get, keep, and grow” customers.