Simon Sinek is the best-selling author of Start With Why. From the site:

“It doesn’t matter what you do, it matters Why you do it.” With a little discipline, anyone can learn to inspire. Start With Why offers an unconventional perspective that explains the reasons some leaders and organizations are more innovative, more profitable, command greater loyalties from customers and employees alike and, most importantly, are able to repeat their success over and over.

For our video of the week, hear Simon Sinek share the importance of Start With Why. Enjoy!