After the post on 35 SaaS Marketing Products @ 1 Startup, a number of people asked me what products they used. While I don’t have the exact list of apps, here’s most of the free and paid apps the marketing department of the sub 100 person company uses:
- Salesforce.com – CRM
- Pardot – Marketing automation
- SalesLoft – Sales development (inbound response reps on the marketing team use SalesLoft to respond to leads)
- Google Analytics – Web analytics
- Google AdWords – Ad platform
- LinkedIn Ads – Ad platform
- Facebook Ads – Ad platform
- DataVibe – Marketing analytics + reports
- Terminus – Account-based marketing
- Calendly – Calendar scheduling
- Moz – SEO analytics
- Buffer – Social media scheduling
- MeetEdgar – Social media content recycling
- Captora – Bulk landing page generation
- Optimizely – A/B testing
- Zapier – Cloud integration
- Unbounce – Landing pages
- WPEngine – WordPress hosting
- Zopim – Live chat
- ON24 – Webinar management
- GoToMeeting – Screen sharing
- Sigstr – Employee email signatures
- Intercom – Customer communication
- Vidyard – Video management
- LeanData – Campaign attribution
- Bizable – Marketing attribution
- Everstring – Predictive account discovery
Some later additions:
A small business marketing department using 27 products is on the high side, but not unreasonable. Look for the number of marketing department apps to grow over time as more useful point solutions come on the market.
What else? What are some more apps you’d add to this list for a marketing department?
David Cummings on Startups 
Definitely add Asana or Trello for project and task management
Mitchell Hanson | Director of Marketing Z-Discovery by Zapproved m 503-804-4215
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Don’t forget Jon Miller’s new company, Engagio. I think your readers will be excited about what we are building. You may also see us soon in “the A”.
Hi David,
In addition to many on your list, we use the following SaaS solutions for marketing:
1. NinjaPost – cloud hosted forum/community (matterpeeps.com)
2. NinjaPost Plus – visualization of MRR clients (wegetaroundreferralnetwork.com)
3. MapBox – client location data visualization
4. MoonClerk – enables creating MRR plans/offers by marketing
5. ChartMogul – all analytics for our SaaS business
6. Matterport – 3D/VR models of indoor spaces
7. WuFoo Forms – form/database creation
8. Google Sheets – (WuFoo Forms –> Zapier.com –> Google Sheets)
9. Vimeo – MRR clients meets video management (permissions)
10. Adobe Photography Plan – Lightroom/Photoshop
11. Amazon Prime – eliminate shipping charges
12. Dropbox – video file sharing
13. Evoice – PBX in the Cloud
14. Godaddy – custom URLs for client properties for sale
15. Lynda.com – online learning
16. SquareSpace – webhosting
17. Swiftvox – cloud-hosted management of phone numbers
The above tools enable us to market and run our business. Today (24 July 2016), our Atlanta Tech Village based company has 140 MRR clients that pay We Get Around as much as $99/monthly. Our client growth is at 7 percent monthly.
Best,
Dan
David, please add MailChimp to our list…. Eblast service … Ty, Dan
ATOMIZED – Content calendar for visualizing campaigns across channels
I’m surprised that Slack didn’t make the list. Our team also uses Jira for project Mgmt as well.
Hi David, it would make sense to add a Search Marketing analytics SaaS product to your ranking.
Botify (www.botify.com) is a customer-acclaimed Search Marketing Analytics solution that helps thousands of users (Marketing managers, SEO managers) optimize their website structure, enhance their content quality and improve their overall visibiity and ranking on search engines.
Hey David, cool to add your stack to a study we’ve been doing on growth tools? Would be great to include you!
For background, here are the full marketing stacks of 19 post-traction companies like Buffer, Hired, SumoMe and Teachable: http://www.growhack.com/2016/07/19-companies-reveal-their-marketing-tools
NIce list above. We use 15 MarTech SaaS tools at CallRail. Here are a few that have not been mentioned above.
Datanyze – Pipeline list building
GoTo – Webinars (nice Marketo integration)
Join.me – Demos (do not like, personally use UberConference)
Mention – Social media monitoring
Olark – Chat
RivalIQ – Competitive monitoring
We did a pretty extensive evaluation of marketing automation programs last year. At the time we had about 20 employees. We ended up selecting Marketo. Not saying that is right for everyone, for something as embedded as a MAP you really need to eval against your specific needs.