27 SaaS Products for the Marketing Department

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Entrepreneurship, SaaS, Sales and Marketing

After the post on 35 SaaS Marketing Products @ 1 Startup, a number of people asked me what products they used. While I don’t have the exact list of apps, here’s most of the free and paid apps the marketing department of the sub 100 person company uses:

Salesforce.com – CRM
Pardot – Marketing automation
SalesLoft – Sales development (inbound response reps on the marketing team use SalesLoft to respond to leads)
Google Analytics – Web analytics
Google AdWords – Ad platform
LinkedIn Ads – Ad platform
Facebook Ads – Ad platform
DataVibe – Marketing analytics + reports
Terminus – Account-based marketing
Calendly – Calendar scheduling
Moz – SEO analytics
Buffer – Social media scheduling
MeetEdgar – Social media content recycling
Captora – Bulk landing page generation
Optimizely – A/B testing
Zapier – Cloud integration
Unbounce – Landing pages
WPEngine – WordPress hosting
Zopim – Live chat
ON24 – Webinar management
GoToMeeting – Screen sharing
Sigstr – Employee email signatures
Intercom – Customer communication
Vidyard – Video management
LeanData – Campaign attribution
Bizable – Marketing attribution
Everstring – Predictive account discovery

Some later additions:

CallRail – Call tracking
Trello – Project management
Slack – Group chat

A small business marketing department using 27 products is on the high side, but not unreasonable. Look for the number of marketing department apps to grow over time as more useful point solutions come on the market.

What else? What are some more apps you’d add to this list for a marketing department?

Comments

9 responses to “27 SaaS Products for the Marketing Department”

July 23, 2016

Mitchell Hanson

Definitely add Asana or Trello for project and task management

Mitchell Hanson | Director of Marketing Z-Discovery by Zapproved m 503-804-4215

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July 23, 2016

Ray Carroll (@raycarroll55)

Don’t forget Jon Miller’s new company, Engagio. I think your readers will be excited about what we are building. You may also see us soon in “the A”.

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July 24, 2016

Dan Smigrod (@DanSmigrod)

Hi David,

In addition to many on your list, we use the following SaaS solutions for marketing:

1. NinjaPost – cloud hosted forum/community (matterpeeps.com)
2. NinjaPost Plus – visualization of MRR clients (wegetaroundreferralnetwork.com)
3. MapBox – client location data visualization
4. MoonClerk – enables creating MRR plans/offers by marketing
5. ChartMogul – all analytics for our SaaS business
6. Matterport – 3D/VR models of indoor spaces
7. WuFoo Forms – form/database creation
8. Google Sheets – (WuFoo Forms –> Zapier.com –> Google Sheets)
9. Vimeo – MRR clients meets video management (permissions)
10. Adobe Photography Plan – Lightroom/Photoshop
11. Amazon Prime – eliminate shipping charges
12. Dropbox – video file sharing
13. Evoice – PBX in the Cloud
14. Godaddy – custom URLs for client properties for sale
15. Lynda.com – online learning
16. SquareSpace – webhosting
17. Swiftvox – cloud-hosted management of phone numbers

The above tools enable us to market and run our business. Today (24 July 2016), our Atlanta Tech Village based company has 140 MRR clients that pay We Get Around as much as $99/monthly. Our client growth is at 7 percent monthly.

Best,

Dan

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1. July 24, 2016
  
  We Get Around (@We_Get_Around)
  
  David, please add MailChimp to our list…. Eblast service … Ty, Dan
  
  Reply
July 24, 2016

ChRiS GOMERSALL (@ChRiSGOMERSALL)

ATOMIZED – Content calendar for visualizing campaigns across channels

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July 24, 2016

Jeff

I’m surprised that Slack didn’t make the list. Our team also uses Jira for project Mgmt as well.

Reply
July 25, 2016

Morgan Hilmi

Hi David, it would make sense to add a Search Marketing analytics SaaS product to your ranking.

Botify (www.botify.com) is a customer-acclaimed Search Marketing Analytics solution that helps thousands of users (Marketing managers, SEO managers) optimize their website structure, enhance their content quality and improve their overall visibiity and ranking on search engines.

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July 25, 2016

Conrad

Hey David, cool to add your stack to a study we’ve been doing on growth tools? Would be great to include you!

For background, here are the full marketing stacks of 19 post-traction companies like Buffer, Hired, SumoMe and Teachable: http://www.growhack.com/2016/07/19-companies-reveal-their-marketing-tools

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July 25, 2016

Lance Weatherby

NIce list above. We use 15 MarTech SaaS tools at CallRail. Here are a few that have not been mentioned above.

Datanyze – Pipeline list building
GoTo – Webinars (nice Marketo integration)
Join.me – Demos (do not like, personally use UberConference)
Mention – Social media monitoring
Olark – Chat
RivalIQ – Competitive monitoring

We did a pretty extensive evaluation of marketing automation programs last year. At the time we had about 20 employees. We ended up selecting Marketo. Not saying that is right for everyone, for something as embedded as a MAP you really need to eval against your specific needs.

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