Drop the Second Product

Recently I was talking to an entrepreneur that had just started getting traction on a new product. After digging in, it was clear they still had a prior product they were selling and supporting, even though it only had a handful of customers. My advice: drop the second product.

Here are a few reasons why a startup should only have one product:

  • Talent – The best people work on the most important product. Second products inevitably languish without the right talent.
  • Limited Resources – Startups are inherently resource constrained. If one product has limited resources then two products are going to have even more limited resources.
  • Go-To-MarketCustomer acquisition is the biggest challenge for startups. Dividing go-to-market across two products makes it even more challenging.
  • Speed – Startups beat large companies due to speed. Spread the efforts over multiple products and the speed is impacted. Stay fast and nimble.

Drop the second product. Entrepreneurs would do well to focus on one product and do it well.

What else? What are some more thoughts on the idea that startups should only have one product?

One thought on “Drop the Second Product

  1. Correct for 2nd product to new market. If the 2nd product adds value for your existing customers you might suppose to gain more traction faster

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s