Earlier today I was talking to a successful entrepreneur that has built an excellent company in only a few short years. Intrigued, I asked a simple question: how’d you do it? His response: we built community around our target audience. That sounds straightforward; I wanted details. Here are the four recurring activities to build a powerful marketing engine:
- Two Quality Blog Posts Per Week – Inbound marketing works well when done consistently with great content. Want to see an example of great content? Check out Hitenism.com.
- One Quality Webinar Per Week – Webinars work wonders. At Pardot, we ran a new one every week and they were super successful. Make great slides, get a guest speaker, and run a weekly webinar.
- One Quality Email Newsletter Per Week – Build a list of opt-in subscribers. Find people that care about quality content and send a weekly newsletter. Need an example? HubSpot has over 300,000 subscribers to their newsletter.
- One In-Person Event Per Month – People connect with people first, companies second. Run in-person events locally at first and then in major cities around the country. Build a tribe. Find the 1,000 true fans.
These four activities are hard to do well. After achieving product/market fit, this approach is excellent to build a repeatable customer acquisition process.
What else? What are some more thoughts on these four recurring activities to build a powerful marketing engine?
One thought on “The Four Recurring Activities to Build a Powerful Marketing Engine”
These are great activities and great advice. Can you share the size of your marketing team and the budget that enabled you to build and sustain these activities?