Earlier today I was talking to a successful entrepreneur that has built an excellent company in only a few short years. Intrigued, I asked a simple question: how’d you do it? His response: we built community around our target audience. That sounds straightforward; I wanted details. Here are the four recurring activities to build a powerful marketing engine:
- Two Quality Blog Posts Per Week – Inbound marketing works well when done consistently with great content. Want to see an example of great content? Check out Hitenism.com.
- One Quality Webinar Per Week – Webinars work wonders. At Pardot, we ran a new one every week and they were super successful. Make great slides, get a guest speaker, and run a weekly webinar.
- One Quality Email Newsletter Per Week – Build a list of opt-in subscribers. Find people that care about quality content and send a weekly newsletter. Need an example? HubSpot has over 300,000 subscribers to their newsletter.
- One In-Person Event Per Month – People connect with people first, companies second. Run in-person events locally at first and then in major cities around the country. Build a tribe. Find the 1,000 true fans.
These four activities are hard to do well. After achieving product/market fit, this approach is excellent to build a repeatable customer acquisition process.
What else? What are some more thoughts on these four recurring activities to build a powerful marketing engine?