The Next Generation Competitor to Every Public SaaS Company

Yesterday I was talking to a very successful SaaS entrepreneur and the topic came up of when the next generation NetSuite replacement is going to emerge. NetSuite, an enterprise resource planning platform (think accounting, inventory, etc.), is incredibly powerful, but has an interface unchanged for 10 years along with a very difficult customization process. Taking the idea one step further, every public SaaS company already has several next generation upstart competitors building a product that is better, faster, or cheaper (pick two).

Here’s what every next generation SaaS winner will have:

  • API-First – In lieu of a slow, cumbersome API, the next generation has fast, elegant REST APIs that make connecting to quick and easy.
  • Rich, Responsive UI – In lieu of basic web interfaces, the next generation has rich, responsive interfaces that feel like a native app.
  • Approachable Pricing – In lieu of cryptic, talk-to-a-salesperson-only pricing, the next generation has straightforward, readily understandable pricing (see Zoom).
  • Modularized Platform – In lieu of a large, monolithic platform, the next generation is built on micro-services that allow for much more rapid development and cloud-native scalability.

Technology innovation goes in waves every 15-20 years and SaaS is no different. The next generation winners are already out there, just give it a few years and you’ll start to notice them.

What else? What are some more thoughts on the idea that the next generation competitor to every public SaaS company is already out there and building momentum?

2 thoughts on “The Next Generation Competitor to Every Public SaaS Company

  1. mobile-first, location-based ad hoc services. core features should always be free.

    it’s biggest competitor is would be public social

  2. Hey David,

    I’m an avid reader of your blog and have learned an immense amount!

    I want to point out an awesome company that is doing exactly these things in the hospitality sector, specifically restaurants. Of course, they’ll grow from there, but that sector had suggested from an immense underinvestment in technology.

    Their name is Salido. They’re taking NetSuite’s Micros PoS head-on, while building an ERP platform.

    Cheers, Ariel

    On Jun 7, 2017 11:15 PM, “David Cummings on Startups” wrote:

    > David Cummings posted: “Yesterday I was talking to a very successful SaaS > entrepreneur and the topic came up of when the next generation NetSuite > replacement is going to emerge. NetSuite, an enterprise resource planning > platform (think accounting, inventory, etc.), is incredibly” >

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