Keeping goals aligned and top-of-mind in a startup helps increase the likelihood of success. Too often company-wide goals aren’t understood by team members and aren’t discussed on a regular basis. In addition to common best practices like an LCD scoreboard in the lobby here’s another, most subtle technique: set the personal and shared startup passwords to goals. The idea is that there are a fair number of accounts that need to be shared amongst team members as well as used personally and these can be used to reiterate goals (make sure and change them at least quarterly).
Here are some example startup goals encapsulated in passwords:
- 10NCin2011 (10 New Customers in 2011)
- 500kMRRinQ3 ($500,000 Monthly Recurring Revenue Q3)
- 50SQLinSept (50 Sales Qualified Leads September)
The great thing about this approach is that it forces team members to think about the goals more often, much like the new advertising services that use CAPTCHAs to engage with brands.
What else? What do you think of using startup goals in passwords?
David Cummings on Startups 
I have heard a story of this being done once but in a somewhat different way but still as a reminder. After a management shake up this guy found his status diminished and working for a new boss who he loathed. He changed his password to rogerisac*nt. It was a small, private rebellion but it made him feel good once a day.
that’s a great idea.