At the EO Atlanta Strategy Summit today, where we planned high-level goals for next year, one of the board members talked about a book (I don’t remember the name) where the author argued that there are three main areas of business focus:
- Operational excellence
- Product innovation
- Customer intimacy
The main thesis is that a business needs competency in all three, but should only focus on one. For example, Walmart leads at operational excellence, Apple leads at product innovation, and Starbucks leads at customer intimacy.
What are some other examples for the the three categories? What one does your business focus on?