We’re getting close to the launch of our first book and it has been quite the learning experience. I sprearheaded the process and worked on it with my co-founder as well as several other great people on my team. From start to finish it took a solid eight months.
Here are some book details:
- 160 page trade paperback
- Seven chapters
- Published through a local publisher
- Printed through CreateSpace.com
Here are some lessons learned:
- Plan for it to take 50% longer than expected — the post writing process is still time consuming
- Get stakeholders involved in the editing process throughout the writing and not all at the end
- Use the book content for company white papers
- Prepare for several rounds of printed proofs to work out kinks in formating
- Build a spreadsheet of people to be sent a copy at launch and ask for an Amazon.com review
If you’d like a free copy of the book, please post a comment here and I’ll have one sent to you. Yes, the topic is a surprise until a week from Tuesday when it comes out. Thanks!
David Cummings on Startups 
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