We just released my new book, Think Outside the Inbox, co-authored with my Pardot co-founder Adam Blitzer.
The material assumes a strong knowledge of both interactive and B2B marketing but does not require any experience with marketing automation.
Topics covered include:
- Lead nurturing/drip marketing
- Effective email marketing
- Lead scoring/grading
- Forms/landing pages
- Metrics worth tracking
Think Outside the Inbox is available on Amazon. Please put a note in the comments of this blog post if you’d like a free copy sent priority mail at no charge. I’d love to get your thoughts and feedback.