At last week’s EO Strategy Summit we spent time on a number of topics and one of the areas was around mission, vision, and values. EO does a great job with these and should be commended. Here’s a definition of each and EO’s position:
- Mission – purpose, reason for being, the “why”
EO mission: Engage leading entrepreneurs to learn and grow. - Vision – where we’re going, aspirations
EO vision: To build the world’s most influential community of entrepreneurs. - Values – non-negotiable rules of the road
EO values:
Boldly Go! – Bet on your own abilities
Thirst for Learning – Be a student of opportunity
Make a Mark – Leave a legacy
Trust and Respect – Build a safe haven for learning and growth
Cool – Create, seek out, and celebrate once-in-a-lifetime experiences
Mission, vision, and values are important and I recommend entrepreneurs spend time working on them for their startup.
What else? What do you think of mission, vision, and values?
David Cummings on Startups 
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