The Three Parts of a Startup’s Purpose

Continuing with takeaways from Clayton Christensen’s book How Will You Measure Your Life?, there’s another area of content I want to highlight from the book. In the epilogue, Professor Christensen talks about the benefits of defining a purpose for a family and how similar it is to defining a purpose for a startup.

Here are the three parts of a company or startup’s purpose (pg. 196):

  • Likeness – what the key leaders and employees want the enterprise to have become at the end of the path that they are on
  • Commitment – a deep level of resolve to achieving the likeness laid out
  • Metrics – defined results enabling everyone associated with the enterprise to calibrate their work

With these three parts of a startup’s purpose – likeness, commitment, and metrics – team members achieve clarity and alignment significantly increasing the likelihood of success. Purpose fits in with items like mission, vision, and values to paint a clear picture of the most strategic side of a startup.

What else? What are your thoughts on the three parts of a startup’s purpose?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.