12 Ideas to Strengthen Culture

Corporate culture is a funny thing. Similar to my favorite definition of brand — how you feel about the last experience with a company — culture is expectations of how people behave, both internal and external, at a company. Only, without intentionality around culture, culture will be inconsistent and corresponding behavior expectations low. The strongest cultures have clear values, repeatable processes, and high expectations.

Culture is powerful.

Culture is a unique differentiator.

Culture is the only thing in complete control of the entrepreneurs.

Here are 12 ideas to strengthen culture:

  1. Establish the mission, vision, and values
  2. Develop a Simplified One Page Strategic Plan and update it quarterly
  3. Build SMART goals/OKRs and revisit them weekly
  4. Run daily check-ins for active organization of priorities
  5. Organize an interview flow for the desired values
  6. Integrate culture check teams in the hiring process
  7. Ensure quarterly check-ins to review results and areas for improvement
  8. Highlight the hero and idea of the month
  9. Send a weekly update email to keep everyone aligned
  10. Solicit regular employee feedback at all levels
  11. Incentivize internal referrals for people with similar values
  12. Escape the office with regular off-site retreats

High performing companies have high performing cultures. Use these ideas to build a strong, enduring culture.

2 thoughts on “12 Ideas to Strengthen Culture

  1. This is a terrific post. I would add, declaring the type of culture you want for the company. Example can be, “Alliance-based culture, Merit-based Culture, Merit-based Diversity Culture, or Sales Culture. NOTE: In my view Alliance-based and Sales Cultures are very much aligned (and inspire internal/ external alignment).

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