Greg Foster, CEO and co-founder of BrightWhistle (marketing platform for multi-location healthcare companies), was the guest speaker at tonight’s Flashpoint meeting at Georgia Tech. His message was focused on entrepreneurial lessons learned. Here are a few notes from his talk:
- Promote healthy conflict and dialogue internally — watch out for tunnel vision
- Bring on a person that can translate market need into product functionality — product/market fit is often different from what entrepreneurs initially think the market wants
- Internally, the CEO sets the tone when dealing with challenging customers, so be cognizant of what you say
- Get to know your investors beyond those that are on your board (e.g. if you have an angel investor syndicate, talk with everyone involved)
- Build an amazing team, especially at the beginning as they will be instrumental in each subsequent round of hiring
- Raising money is a step in the process, but given too much attention as success
Greg did a great job telling stories and sharing his lessons learned.
What else? What were some other lessons learned shared at the event?

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