Atlanta Ventures just partnered with entrepreneur Tope Awotona and made a seed investment in Calendly — a cloud-based service that sits on top of Google Calendar making it super easy to provide self-service scheduling (no more sending several emails back and forth to find a time that works). Calendly has signed up thousands of users over the past few months and is focused on helping professionals save time and increase revenue.
Here are a few of the main benefits of Calendly:
- Reduce the friction to setting up a meeting (how many times have you gone back and forth over the phone or email to find a time that works?)
- Make it easy to cancel or reschedule a meeting (many meetings are changed and Calendly cuts down on the noise)
- More consistent meeting information and preparation (e.g. you can require certain information be provided as part of scheduling a meeting as well as have different meeting types)
- Automated integration with other systems like CRM (e.g. when a lead schedules a meeting, put it in Salesforce.com)
Anyone that schedules meetings on a regular basis (e.g. sales reps, customer success managers, support reps, etc) would do well to put a Calendly link in their email signature and make it easy for prospects and clients to schedule a meeting. We’re big fans of Calendly and are looking forward to working with Tope.
What else? What are some other thoughts on Calendly and self-service calendar scheduling apps?
David Cummings on Startups 
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