When starting out one of the biggest challenges is finding early adopter users. You know, the types of people that love trying new things and are happy being the guinea pig. As part of customer discovery, it’s important to talk to as many relevant people as possible and work to find the best opportunity in the market. Even when someone says they’re interested in a potential product, it doesn’t mean they’ll actually use it. Using a product requires a behavior change and behavior changes are hard, very hard.
One of the big benefits of startup communities, like the Atlanta Tech Village, is a built-in group of early adopters. Here are a few of the great things about startup community early adopters:
- Desire to dive in and try out a product in the wild with minimal handholding
- Willing to provide direct feedback and not sugar-coat things (friends are often tough early adopters due to not wanting to hurt any feelings)
- Actively make introductions to other people outside the community that are good candidates to be early adopters
- Eager to act as a reference to talk to other potential customers and share their experience with the product (references and testimonials are always gold, especially so in the early years)
Early adopters are critical for entrepreneurs and the difficult process of finding users is slightly easier with a strong startup community. The larger and stronger the community, the easier the process.
What else? What are some other thoughts on early adopter users and startup communities?