After talking to many entrepreneurs, I’ve found that one of the co-founders (usually the CEO) sells the product to the first 25+ customers (ideally 10 Unaffiliated Customers). Once the startup raises money, or starts generating enough revenue, the most common next step is building out a sales team in search of a repeatable customer acquisition process (see tips going from product/market fit focused to customer acquisition focused). Here are five sales tips for seed stage startups:
- Decide if inside sales makes sense
- Build a sales playbook
- Develop an ideal customer profile
- Hire sales reps in pairs
- Follow Predictable Revenue using SalesLoft
- Bonus: Resist the temptation to hire a VP of Sales
For entrepreneurs where sales comes naturally, this part is fun and exciting. For entrepreneurs less comfortable with sales, this part is incredibly hard. Regardless, use these five tips and increase the chance of sales success.
What else? What are some more sales tips for seed stage startups?