Maintaining a Sense of Urgency at Scale

Last week two different growth-stage entrepreneurs brought up the question of how to maintain a sense of urgency at scale (e.g. > 50 employees). When it’s a small team toiling away, it’s easy to maintain a sense of urgency just by constantly talking about the challenges and opportunities by motivating the team directly. As the company grows beyond the founders, that same passion and energy has to be translated through the culture. Peter Drucker came up with the famous phrase “culture will eat strategy for breakfast.”

Here are a few thoughts on maintaining a sense of urgency at scale:

Maintaining a sense of urgency at scale comes down to the culture and communication. Set the foundation and reiterate the message.

What else? What are some more thoughts on maintaining a sense of urgency at scale?

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