One of the areas that I want to better understand is that of product engagement and usage metrics in the context of a B2B SaaS app. I’ve looked at a number of usage reports from Google Analytics and other apps but haven’t had the opportunity to see an expert in action combined with a system that adds insight.
Some of the product engagement and usage questions I’m interested in:
- What are basic product engagement elements that every B2B product manager should know?
- What are some of the more advanced techniques and best practices?
- What metrics should be tracked daily, weekly, and monthly?
- What are the best apps and tools to to track and analyze product engagement?
I’m confident that staying close to the customer is one of the most important things to do and understanding product engagement and usage is a critical part of this. Now, I’m interested in learning more.
What else? What are the answers to these questions and what other questions need to be asked?