One of the lead generation strategies that works well, but takes time and engineering efforts to do right, is micro apps. Micro apps are super simple web applications that do one thing in exchange for providing an email address. Just like people are often willing to give their email address to download an ebook, people are also willing to give their email address for use of a simple micro app that provides value. Here are some popular examples:
- Website Speed Ranker by Rigor
- Website Grader by HubSpot
- Business Name Generator by Shopify
- Fast by Netflix
The key is for the micro app to be meaningful yet self contained with little friction to get value. Often, the value is a tiny piece of what the main product provides such that it’s the same audience and a lead generation opportunity.
The next time you’re thinking about lead generation ideas, consider a micro app.
What else? What are some more thoughts on micro apps for lead generation?