Almost 10 years ago Paul Graham wrote his famous Be Good essay. The premise is both simple and profound: the most important thing an entrepreneur needs to do is make something people want. That’s it. In only four simple words — make something people want — the key ingredient of all successful startups is defined.
Make something people want.
Thinking of starting your own company? Make something people want.
Struggling as an entrepreneur? Make something people want.
Deciding to join a startup? Make sure they’re making something people want.
Evaluating an angel investment opportunity? Make sure they’re making something people want.
While it sounds simple, it’s hard to make something new that people want.
What else? What are some more thoughts on the importance of making something people want?
David Cummings on Startups 
Couldn’t agree more. Similar premise presides in the content creation realm (screenwriting, digital media, movies, shows, etc.) where it doesn’t matter your relationship or history or promise for the future. What matters is that CONTENT IS KING. What you produce, what you deliver, what is valuable now will be your ticket to survival.
“…it’s hard to make something new that people want.”
It can be hard to IMAGINE something new that people want. Who thought people wanted fidget spinners?