David Cummings on Startups

Blog

  • Getting Involved in the Atlanta Startup Community

    On a regular basis I talk to someone that wants to be an entrepreneur or wants to help entrepreneurs. I like to ask what steps they’ve taken to make that happen and there usually isn’t as much concrete progress as I would hope. My response is always the same: get involved with the startup community and begin participating. There are so many good resources, places, and programs now that it’s super easy to get involved.

    Here are a few ways to get involved with the Atlanta startup community:

    With so many events, it actually becomes easy to attend too many events and not make enough progress on your startup. Find the right balance with respect to getting involved but most importantly just start.

    What else? What are some other ways to get involved with the Atlanta startup community?

  • The “What Do You Do” Question

    Over the years I’ve struggled with providing a consistent answer to the “what do you do” question that gets asked at social events. It’s not that I don’t know what I do (although some people question me on that), it’s more so how do I present it in a manner that’s both interesting and relevant.

    For many years, I simply said that I was the co-founder of a software company. The most common response to that was the following question: do you work out of your house? Naturally, I’d answer that question and start thinking about how I answer the first question in a way that doesn’t lead to that second question. My new standard answer was the following: I’m the CEO of a software company with X number of employees in Buckhead. Providing more context in the response made for better conversations.

    When “what do you do” question comes up I still provide the same response and also add that I’m helping a great group of people build the largest tech entrepreneurship center in the Southeast.

    What else? What are your thoughts on the “what do you do” question?

  • Matching Brand Promise and Reality

    Last week I met an entrepreneur working on a Software-as-a-Service (SaaS) product where one of his main value propositions was product ease of use. The market is cluttered with a number of vendors, mostly a decade old, that have a distinctly web 1.0 feel. The entrepreneur sees an opportunity to be better, faster, and cheaper with a focus on ease of use. Only, after seeing his investor slide deck and current website, it screams complicated and not easy to use.

    Brand messaging and reality need to match up.

    Looking at it from an investor perspective, the entrepreneur immediately lost credibility as things didn’t match. My advice is to hire a professional designer, either through a crowdsourced design site like 99designs and crowdSPRING, or hire a local like Two Way Dialogue or Nebo Agency.

    Make sure the presentation and product match the brand promise.

    What else? What are your thoughts on disconnects between brand promise and reality?

  • Time is Precious — What’s your hourly rate?

    Recently I was talking to a successful entrepreneur and we got to discussing the precious nature of time. Once the business or entrepreneur has all the financial resources needed, time becomes even more valuable. On the individual front, there are always requests for time-related things: coffees, lunches, panels, events, conferences, etc. It’s easy to set up a personal schedule with tons of meetings and not accomplish anything.

    Now, when thinking about time as a precious resource, the logical way to quantify it is to determine your hourly rate. A great hourly rate estimate for time is as follows:

    Take your annual compensation for last year (e.g. $100k), divide it by two and drop the thousands, and the result is your hourly rate (e.g. a $100,000/year would be $50 per hour).

    So, the next time someone asks for an hour of time and you’re unsure about the value, think about the hourly rate and where best that time is spent.

    What else? What are your thoughts on time being precious and the hourly rate as part of the opportunity cost?

  • Highlights from the $130 Million Vocalocity Exit

    Earlier today Vocalocity announced their $130 million exit to Vonage. This is another big win for Atlanta and shows the strength of the Atlanta startup community. Vocalocity is an interesting story as it was founded as a different company, the assets were sold to another startup that took over, and finally it set off on the path it’s still on today — providing Internet-based phone services to small businesses.

    Here are some of the current Vocalocity details courtesy of Urvaksh’s piece on the acquisition as well as other sources:

    Overall, it’s another success story for Atlanta and a big congratulations are in order for all parties involved.

    What else? What are your thoughts on the Vocalocity exit to Vonage?

  • Thinking About a Startup’s Internal Meeting Rhythm

    One of the more common questions I get is around managing my schedule and coordinating different responsibilities. My response is that I work hard to build a consistent internal meeting rhythm and look to ensure that I’m not required for the business to operate (e.g. I’m not a bottleneck for any regular tasks). Per the internal meeting rhythm, it helps keep everyone aligned and communicating on a regular basis.

    Here’s our startup’s internal meeting rhythm:

    • Daily Check-in – A 10 minute scrum every morning with the entire company at 10:20am where we answer the following questions: what did you accomplish yesterday, what are you going to do today, and do you have any roadblocks.
    • Weekly Sprint Review / Planning – Two week product sprints where every week we either review the status of the current sprint or wrap up the last sprint and plan the new one.
    • Monthly Metrics Dashboard Review – Each month we review our Google Spreadsheet metrics dashboard, which has all the critical metrics for a Software-as-a-Service startup.
    • Quarterly One Page Strategic Plan – A simplified one page strategic plan that we update and review with the team once every quarter.
    • Quarterly Celebration – Each quarter we get out of the office and celebrate as a team (e.g. a baseball game, picnic, sailing, etc).

    Eventually we’ll break out the daily check-ins into smaller groups, do monthly strategic meetings, and quarterly check-ins (lightweight reviews) once the startup matures. While there are a fair number of meetings, they are all specialized and add significant value.

    What else? What are some other meetings you like for your internal startup rhythm?

  • Valuing a Small Software Company With No Growth

    Yesterday I was talking to an entrepreneur about his small software company. After being in business for a number of years, and building a stable base of customers, the company has leveled off with a handful of employees and sub $1 million in revenues. Now, he feels it’s time to sell the business. Only, a small software company with no growth isn’t worth as much as he’d like, especially compared to the big multiples commonly referred to online.

    Here are a few thoughts on valuing a small software company with no growth:

    • Typical business valuation multiples apply with the most common being 4 – 6x profits
    • Software companies with scale and a good customer base are typically valued at 2 – 3x revenue for installed software and 3 – 6x revenue for Software-as-a-Service with growth rate and profitability being two major drivers
    • Strategic buyers pay more for a business than financial buyers, and it’ll be tough for either to get interested in a small business unless they want to significantly invest in it or it’s very complementary

    I told him that if his passion isn’t in the business anymore, it’s time to move on. The valuation might not be want he wants but by selling it new opportunities will open up and he’ll have the chance to make the next one even greater.

    What else? What are your thoughts on valuing a small software company with no growth?

  • The Nine C’s of the Atlanta Tech Village

    Johnson Cook put together a great presentation about the Atlanta Tech Village for the AIM Speak Easies: Rapid Talks From Brilliant Minds series in Omaha. I’m borrowing the nine C’s from his presentation and presenting my own thoughts on them here:

    • Core Values – Everything starts with the core values. For us, they are the following: be nice, dream big, pay it forward, and work hard / play hard. We can’t pick winning ideas but we can set the foundation with strong core values.
    • Curated – We have an application process for membership that starts with a tour of the Village. As part of our focus on building the best place possible for startups, it’s critical we curate membership.
    • Collaboration – Creating an environment that promotes serendipitous interactions increases formal and informal collaboration. Startups helping startups increases the likelihood of success.
    • Chaos – Having so many different entrepreneurs under one roof, combined with the desire to push the limits, results in chaos on a regular basis. We roll with the chaos and are constantly improving.
    • Concentrated – Assembling 100+ startups under the same roof makes for great density, which increases the efficiency and economies of scale for everything.
    • Colossal – Our goal is nothing less than creating 10,000 new jobs in Atlanta over the next 10 years. Go big or go home.
    • Community – The core of the Village is the people and we have an amazing community. Community is the main differentiator from a standard office building.
    • Control – Owning the physical real estate, making investments with a 20 year horizon, and not having external investors allows us to control the entire experience. We’re not perfect but we strive to be great.
    • Celebrity – Spotting several Tesla Model S electric cars in the parking deck and bringing by CEOs of Fortune 500 companies are two ways we incorporate a little celebrity excitement in the Village.

    So, there you have it — the nine C’s of the Atlanta Tech Village. What else would you add?

  • Thinking About Atlanta’s and London’s Startup Community

    The Economist has a new article up titled London’s Tech City: Start me up. It’s a good piece that has a variety of talking points about the strong cluster of tech startups in east London. From an local perspective, if you take all the talking points and substitute Atlanta, it’s nearly identical.

    Here are some of those talking points:

    • Need for a big exit or IPO to put the community on the map with King, makers of Candy Crush Saga, as the likely first billion dollar IPO, similar to AirWatch holding the billion dollar crown in Atlanta
    • Many new coworking spaces like Google’s Campus, similar to Atlanta Tech Village
    • Several accelerators including Passion Capital and Seedcamp, similar to Flashpoint and the Atlanta Ventures Accelerator
    • Seed Enterprise Investment Scheme to promote investments in startups, similar to the Georgia Angel Investor Tax Credit
    • Lack of technical talent, which is common everywhere
    • Dearth of venture capital, which is typical in most places

    Now, these talking points aren’t unique to Atlanta and London as I bet most major metro areas with at least a small-to-medium sized startup community as making similar progress. It’s great to startup communities growing around the world.

    What else? What are your thoughts on these talking points from Atlanta’s and London’s startup communities?

  • Review of Twitter’s Revenue Streams

    Following up on yesterday’s post titled Notes from the Twitter S-1 IPO Filing, it’s important to drill into how Twitter makes money. Twitter is still experimenting with different advertising, licensing, and partnership opportunities, and it’s clear there are many other options, so let’s look at their current initiatives:

    • Data Licensing – Companies like Gnip and DataSift pay large amounts of money to Twitter to have access to the raw “firehose” of tweets, which they then process and make available to other companies for a fee. This is a good revenue stream but limited overall as the number of companies that will buy the data is small compared to the revenue opportunities with advertising.
    • Partnerships – Companies partner with Twitter to run specialized programs and campaigns that are outside the standard offerings. For example, the NFL and Twitter just announced a partnership to provide exclusive content only available via Twitter that has a revenue sharing component to it.
    • Promoted Tweets – Companies can advertise their own tweets right in the timeline of Twitter users based on context, geographic location, and several other factors making these super valuable and timely. Companies are only charged for these tweets when someone clicks a link in the tweet (thus, a form of performance-based advertising).
    • Promoted Accounts – Companies can advertise their own Twitter account as an account for someone to follow and only pay when that action takes place (more performance-based advertising).
    • Promoted Trends – Twitter has a popular feature that shows trending topics (e.g. hashtags that are currently popular) such that advertisers can put their own topics in the trending topics area to garner clicks (more performance-based advertising as advertisers only pay for actions).
    • Advertising Network – Twitter recently acquired MoPub for up to $350 million to have a leading mobile advertising network. Advertisers place ads and publishers display the ads with Twitter taking a cut of the transactions.

    I believe the MoPub advertising network and Promoted Tweets will turn out to be the most successful revenue streams and prove to be unbelievably valuable. The most important thing Twitter can do is to continue building the value and size of the community so that these revenue streams increase in value.

    What else? What are your thoughts on Twitter’s revenue streams?