Atlanta’s Online Marketing Software Cluster

Written by

One of the themes we’ve heard over the past few years in the Atlanta technology community is that we should focus on our existing clusters like Internet security and logistics as we have a wealth of existing expertise and investors ready to go. Well, I’d like to start creating more dialogue around our online marketing software cluster. Didn’t know we already had a cluster? Take a look at these existing Atlanta companies that do over $100 million in combined annual revenue:

Silverpop – Email marketing
Mansell Group – Email marketing
MailChimp – Email marketing
Hannon Hill – Web content management
Pardot – Marketing automation
LoopFuse – Marketing automation
LeadLife – Marketing automation
CoreMotives – Marketing automation
ThePort – Social networking
Mobilization Labs – Social networking
Nimbus – Non-profit online marketing
IgnitionOne – Search engine bid management software
Vitrue – Social media marketing
Whoop Mobile – Mobile app creation/distribution
Looxii – Social media monitoring

The next time someone mentions clusters in Atlanta, I’d bring up the largest cluster that no one talks about: online marketing software. In fact, I’d bet it is one of our faster growing clusters as well.

Comments

21 responses to “Atlanta’s Online Marketing Software Cluster”

February 20, 2010

Craig Johnson

How would you define the difference between the 3 email mktg companies at the top? Are they virtually the same competing for the same business or do they have unique specialties and differentiate from each other?

Reply
1. February 21, 2010
  
  davidcummings
  
  Thanks Craig. Silverpop and Mansell Group are mid-to-high end while MailChimp is more self service for the small business/personal user.
  
  Reply
  1. February 21, 2010
    
    Craig Johnson
    
    Great. Thanks.
2. February 21, 2010
  
  Jacqui Chew
  
  Actually, Silverpop offers mktg automation as well as email mktg. They compete with Pardot.
  
  Reply
  1. February 21, 2010
    
    davidcummings
    
    Thanks Jacqui. I didn’t mention their marketing automation product b/c that team is based in Fargo, ND.
February 20, 2010

Greg Foster

I would add Vitrue (social media marketing), Whoop Mobile (mobile app creation/distribution)

Reply
1. February 21, 2010
  
  davidcummings
  
  Thanks Greg. I added both of those. Let me know if you think of any others.
  
  Reply
February 21, 2010

Joe Hamm

Great post! Social networking is only a component of what we do at Mobilization Labs. We’re really focused on helping cause driven organizations mobilize supporters into action, measure their impact, and better manage their results. We’d love to be more involved in growing the local cluster of Atlanta startup companies. Let us know how we can help!

Reply
February 21, 2010

Craig Johnson

Have you heard of these folks? http://www.wildfireplatform.com/

Reply
1. February 21, 2010
  
  Craig Johnson
  
  Nevermind, just realized that’s the same as Mobilization Labs. Didn’t know they changed their name.
  
  Reply
2. February 21, 2010
  
  Greg Foster
  
  Great catch – company used to be called wethecitizens.com, specializing in helping campaigns connect to supporters. Buddy of mine runs sales there. They are doing well and building a broader client base. I would definitely add them to the list.
  
  Reply
February 21, 2010

UGA_boy

There are a number of other companies doing cool marketing software here in town – they just don’t hang out at ATDC. Among them:
MarketingCentral
TheList
MediaHound
CIRadar

You might also note that Accenture has a major Marketing Sciences & CRM presence in town.

Reply
February 22, 2010

Adam

Thanks for mentioning ThePort Network, David. The intersection between private social networks and marketing automation has grown increasingly tighter in the last six months. I’m looking forward to seeing more integrations between these applications this year.

Reply
March 17, 2010

Allen Nance

David, as usual, you are thinking big picture. I have always appreciated your vision….I find it interesting that these companies never meet as a group.

Reply
1. March 17, 2010
  
  davidcummings
  
  Thanks Allen. I agree it is strange we don’t get together. I bet Atlanta companies are responsible for a significant percentage of all the opt-in emails sent monthly in the U.S.
  
  Reply
April 11, 2010

Strong Startup Categories for Atlanta « B2B Tech Entrepreneur – David Cummings

[…] Online marketing software […]

Reply
April 12, 2010

Dave Williams

Don’t forget about BLiNQ Media too. I like the idea of categorizing expertise.

Reply
October 29, 2011

Over 1,000 Employees in Atlanta’s Marketing Software Cluster « 10,000 Startup Hours – David Cummings

[…] early 2010 I wrote a post titled Atlanta’s Online Marketing Software Cluster to bring awareness to the numerous startups in town. Well, I wanted to revisit the companies listed […]

Reply
March 1, 2012

SEO & Internet Marketing Automation Tool

[…] … reliable SEO and Internet marketing automation tool for your website's SEO tasks or when you need an urgent huge, steady and reliable influx of traffic and money to your website… Read More… […]

Reply
July 6, 2012

Auto Profit Machine

Auto Profit Machine…

adwords agency…

Reply
October 12, 2012

Proof of Atlanta’s Marketing Tech Startup Hub – 1/2 a Billion Dollars – Pardot, Vitrue, BLiNQ « Rob’s Blog – Technology, Atlanta, Startups and Stuff

[…] CEO David Cummings noted this trend 2 years ago, and Half Off Depot COO Lance Weatherby delved into some of the fundamental reasons later that […]

Reply