Atlanta Startups Should be Moneyball’s Oakland A’s

Baseball with clock to represent a "curre...

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Earlier this week my friend sent me a quick email saying he had just finished Michael Lewis’ 2004 book Moneyball and that I should read it. Right away I replied saying that was one of my favorite books and that all startup founders should read it.

The short gist of the book is that professional baseball players were historically measured against traditional stats like batting average, on base percentage, etc. The Oakland A’s didn’t have the resources of teams like the New York Yankees but perennially did well in their division despite a significantly lower cost structure. They were able to do this by being scrappier with their players, farm system, and trades looking at long tail statistics and really focusing on past performance as the best predictor of the future.

Atlanta startups should be like the Oakland A’s in the book Moneyball.

Here’s how Atlanta startups can do just that:

  • Focus on areas that other companies aren’t paying attention to, especially small, fast growing markets
  • Be scrappier than the next startup by taking using of all the cost advantages Atlanta has over other major technology hubs
  • Take advantage of the farm system of young professionals, of which Atlanta has had the most growth of any city in the country

My recommendation is for Atlanta startups to be like the Oakland A’s in the book Moneyball and focus on long tail areas of strength to succeed.

What else? What other ways should Atlanta startups be like Moneyball’s Oakland A’s?

2 thoughts on “Atlanta Startups Should be Moneyball’s Oakland A’s

  1. The core thesis of Moneyball is being smarting enough to correctly value assets and exploiting under-valued assets. A good example is figuring out which vertical values your product the most. Is there another market that will pay you twice as much for your product?

    Great post!

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