Recently an entrepreneur asked what metrics they should track at their stage startup. Being in the seed stage, I recommended keeping it simple by tracking the 9 Simple Weekly Metrics for Seed Stage SaaS Startups, with cash on hand, burn rate, and monthly recurring revenue being the most important. As the startup grows, the number of metrics tracked should grow as well.
Here are the weekly metrics to track by stage:
- Seed stage – Keep it simple and track these nine metrics
- Early stage (Post Series A) – Add some more sophistication and track these 30+ metrics weekly
- Growth stage (Post Series B) – Get sophisticated and track 60+ metrics weekly
Match the metrics to the stage and add more operational rigor as the startup grows.
What else? What are some more thoughts on metrics to track by startup stage?
David Cummings on Startups 