David Cummings on Startups

Author: David Cummings

  • Takeaways from the Ultimate Sales Conference

    Last Thursday the Atlanta Tech Village hosted the first Ultimate Sales Conference and four great speakers. With 200+ people, there was an excellent turnout and the quality of conversations set the bar high. Here are a few takeaways from each conference speaker:

    Derek Grant of Pardot / Salesforce.com

    Steve Richards of Vorsight

    • Coaching is a critical part of sales management
    • Use a headset splitter and listen to sales calls weekly
    • Sales prospecting is a science
    • Millennials want small promotions ever six months and a career path

    Howard Diamond of MobileDay

    • Listen, listen, listen – the best sales people are the best listeners
    • Enter sales meetings with a goal but adapt during the conversation
    • Culture is critical and should be nourished

    Allen Nance of WhatCounts

    • Embrace sales rep specialization as much as possible
    • Recognize the need to go from individual contributor to leader as the company scales
    • Sales leaders should not carry a quota while managing a team
    • List building gets much more difficult as the team grows due to the need for such large numbers of contacts
    • Scaling a sales team is incredibly hard

    Special thanks to SalesLoft and Rivalry for putting on the event.

    What else? What are some other takeaways from the Ultimate Sales Conference?

  • Continuing the Internet of Things Examples

    Continuing with the internet of things experiments from July, I’ve come across several more that are intriguing. Internet of things refers to everyday items, like a camera or car, being connected via WiFi to the internet, enabling a variety of new functionality.

    Here are several more internet of things devices that are promising:

    • Netatmo Personal Weather Station – Track the temperature, humidity, and a variety of other data points from a mobile device, and be alerted when certain thresholds or values are met
    • NeatConnect Cloud Scanner – Scan documents and images straight to the cloud, including Google Drive, without connecting the scanner to a computer
    • Nest Smoke + Co Alarm – Smoke and carbon dioxide alarm connected to the cloud for remote management and monitoring as well as more sane audible alarm options (e.g. have a voice announce that smoke has been detected before sounding a shrill alarm)

    The internet of things is super exciting and I’m looking forward to trying out these new devices.

    What else? What are some other cool internet of things devices?

  • Written Assessments in the Hiring Process

    Earlier today Derek Grant gave a great talk on building a sales department at The Ultimate Sales Conference. One of his recommendations was to use a written assessment during the hiring process, which has several benefits:

    • Reveals level of interest by the potential recruit
    • Demonstrates ability to research information and articulate a response
    • Shows candidate’s responsiveness and turnaround time for an assignment
    • Creates more valuable conversations throughout the interview process due to more background research

    We first implemented the written assessment at Pardot after Adam and I had a debate about hiring a candidate with no experience. I thought the candidate really fit our corporate culture and had the right acumen to succeed on our services team. After going back and forth a few times, we decided to give a technical assessment and written assessment. He passed with flying colors.

    Going forward, we’d ask each candidate to write short answers to the following types of questions:

    • What do we do?
    • How do we differ from Google Analytics?
    • What are three trends in our industry?
    • Who are our three main competitors and why?
    • How do position ourselves in the market?

    Candidates were expected to research the questions and provide short, thoughtful answers. Everything about it worked great. Once that first one worked out well, written assessments became a best practice for the hiring process.

    What else? What are your thoughts on written assessments in the hiring process?

  • Atlanta Tech Village Holiday Showcase Recap

    Tonight we had the Atlanta Tech Village Holiday Showcase sponsored by the Metro Atlanta Chamber (MAC) and BDO with 20+ startups on display and 200+ attendees. Some of our guests of honor included the CEO of InterContinental Exchange, CEO of Coca Cola Enterprises, CEO of Cousins Properties,  CEO of AT&T Mobility, CEO of Children’s Healthcare of Atlanta, and more. We also had the opportunity to briefly honor Sam Williams for his 17 years of service as the MAC CEO and recognize Hala Moddelmog as the incoming CEO.

    Here were a few takeaways from the event:

    • Entrepreneurial excitement in Atlanta continues to grow
    • ~20% of the attendees had never been to the Village before (events are one of the best marketing vehicles for the Village)
    • 5 people I met were from out of town and came to the event to learn more about the facility and community
    • People are surprised by the variety of technology companies in the Village (video games, B2B SaaS, health IT, etc)

    Overall, it was a great event and a big thanks goes out to the Village staff and MAC staff for doing a wonderful job.

    What else? What are some other thoughts on the Atlanta Tech Village Holiday Showcase?

  • 4 Major Revenue Goals for Organization Membership

    Goals are an important part of the startup process. Now, SMART goals are even better, but as a startup with no operating history, revenue goals are mostly fantasy. Regardless of startup-specific revenue goals, here are four major revenue goals for organization membership:

    So, when thinking about goals for a startup, consider revenue requirements for organization membership as an option.

    What else? What are some other major revenue goals for organization membership?

  • Atlanta’s Greatest Active Entrepreneur: Jeff Sprecher

    Today I had the opportunity to hear entrepreneur Jeff Sprecher talk for 45 minutes at the Atlanta Rotary club. Just six weeks ago, his Atlanta-based company InterContinental Exchange (NYSE:ICE), bought the New York Stock Exchange for $10.9 billion dollars. That’s right, NYSE, started in 1792, and viewed as the heart of American capitalism for over 200 years, is now owned by an Atlanta upstart that was founded in 2000.

    In his talk, Jeff recounted trying to get into the software business in the mid 1990s. After becoming a successful entrepreneur building power plants in California, he saw the state’s deregulation of the electricity market as an opportunity to build a trading platform. Only, the state wanted it to be a government run marketplace. After licensing software from a startup in Sweden, Jeff bought a DEC VAC minicomputer, rented a U-Haul and a generator, and drove from Los Angeles to Sacramento. He camped out on the front lawn of the capitol building and paid a lobbyist to bring legislators out to see the product in action, inside a U-Haul. Only, other, more powerful lobbyists, got a bill passed outlawing any private electricity marketplaces in the state.

    Undeterred, Jeff found a startup in Atlanta building a trading platform that was owned by a power company in Iowa. He promptly offered to buy the company for $1 plus the assumption of $4 million of debt and quickly consummated a deal. Immediately everyone except for the engineering team and a few sales people were let go and the company was rebooted as a derivatives trading platform. After a slow start to the business one of the best things he could have hoped for happened in December 2001: Enron collapsed. Enron was the dominant company in derivatives and energy trading. With a giant hole in the market, ICE quickly stepped in and became the market leader.

    Over the years ICE has acquired 17 exchanges all around the world and now has a market capitalization of nearly $25 billion dollars.

    Jeff Sprecher is Atlanta’s greatest active entrepreneur.

  • Balancing Personality Types on Founding Teams

    When building a startup it’s important that the founding team have different personality types. Some people like to constantly start things, but don’t enjoy maintaining them. Other people love maintaining things, but don’t get as excited about creating new things. Some people do both creating and maintaining, but often have a preference for one over the other. There’s no right or wrong answer as long as there’s some balance on the team.

    Another consideration with founding team personality types is around the traditional Myers-Briggs attributes. Most entrepreneurs have N and T (e.g. ENTJ) as the middle of their four attributes, which stands for intuition and thinking. Going along with intuition and thinking, other Myers-Briggs attributes like sensing and feeling are important as well. Regardless, balance is important.

    So, founding teams should look for that balance, that yin to the yang, as it’s important to have multiple perspectives.

    What else? What are some other thoughts around balancing personality types on founding teams?

  • Boil the Ocean or Wait for the Tide to Rise

    There’s an entrepreneurial tendency to try and be all things to all people. The thinking goes that if some pain or need in the market has been identified, why not service it since we’re trying to build a company. Generally, I like to think about two common strategies and often pick the one that’s simpler:

    • Boil the Ocean – The idea is to tackle the largest, most general problem in a market and build a solution that will be most ubiquitous (think Dropbox for file sychronizing or where Mailchimp is heading with email marketing).
    • Set Sail and Wait for the Tide to Rise – Pick a more narrowly defined segment of the market, typically the small-to-medium sized business area since they can adopt a solution faster, and then as the market grows, slowly move up market (think Salesforce.com for customer relationship management).

    Almost always, entrepreneurs go after the boil the ocean strategy and subsequently fail. Implementing the strategy of setting sail on a specific course and then waiting for the tide to rise before expanding is a more successful approach.

    What else? What are your thoughts on the boil the ocean strategy as well as the wait for the tide to rise strategy?

  • What Lifestyle Sacrifices Should An Entrepreneur Make?

    One the challenges I see on a regular basis is potential entrepreneurs trapped by their middle class lifestyles. You know what it looks like: nice house with a mortgage, good cars with car payments, great vacations, oh, and anything the kids want for school and sports. The money adds up quickly.

    I was reminded of this recently when hearing the background of Clark Howard. Growing up, he attended elite private schools in Atlanta and went to an expensive private college, all the while thinking his family was wealthy. Only, at Thanksgiving dinner his sophomore year of college his dad said he had bad news: he lost his job. Clark thought no problem since they had plenty of money. Only they didn’t. His family spent all the money they made living an upper middle class lifestyle and now Clark was on his own to pay for college. This changed the course of Clark’s life. After graduating from college and working a few years for IBM, he started a company, sold it at age 31, made enough money to retire to the beach, and then found his true calling as a personal finance guru, which he’s been doing for 25 years.

    When talking to entrepreneurs that need to make lifestyle sacrifices to start a company, there are a number of ideas:

    • What lifestyle changes can be made to make it so that you and your family can live with half the income (e.g. if they made $100k/year, how can they live on $50k/year)?
    • How long will it take to save up 24 months of personal cash reserves, assuming a reduced lifestyle?
    • What immediate changes can be made now, regardless of becoming an entrepreneur, that will make for greater financial security in the future?
    • How supportive is the spouse / partner to make significant lifestyle changes to facilitate a startup endeavor?

    Lifestyle sacrifices are never a fun topic but they are a critical one for entrepreneurs coming from the trappings of a middle class lifestyle. There’s a balance in there but it’s often directed towards very limited spending so as to maximize runway.

    What else? What are some other lifestyle sacrifices an entrepreneur should consider to start a company? For more personal finance ideas, check out Mr. Money Mustache.

  • Giving Thanks in a Startup

    Here in the U.S. we’re celebrating Thanksgiving today. As part of our family tradition we like to talk about what we’re thankful for and spend time with each other. On the startup front, I think it’s just as important to give thanks on a regular basis.

    Here are a few ideas for giving thanks in a startup:

    • Have a quarterly celebration where the entire team gets out of the office together for an afternoon and does something fun (baseball game, picnic, whirly ball, etc)
    • Recognize a team member as the hero of the month based on feedback from their peers
    • Send a handwritten thank you note every time a client provides a referral or testimonial to a prospect
    • Take time at weekly team meetings to highlight a recent success story and give thanks to everyone involved
    • Volunteer as a company on a regular basis to give back to those that are less fortunate

    Giving thanks is a healthy and powerful part of building a successful startup.

    Happy Thanksgiving to you and yours.

    What else? What are some other ways to give thanks in a startup?