David Cummings on Startups

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  • Tradeshow Exhibitors and Marketplace Positioning

    Yesterday I was talking with a successful Atlanta entrepreneur and he was asking about the competition for one of our products. I explained that it was a large market and that there were tons of companies out there doing similar things — it’s very noisy. We got into product positioning, focusing on what mind share we were working on capturing with our respective marketing and messaging.

    Shortly into the conversation, he made a simple recommendation: take the most relevant tradeshow in our industry and decide what we should do with each and every exhibitor there. What he meant by that was to decide if an exhibitor was a potential partner or competitor, and for the competitors, work on strategically placing where they fit into the market, as well as how we differentiate ourselves.

    Personally, I’m not one for paying too much attention to competitor products because I think it is more important to spend time with customers and prospects. With that said, analyzing a competitor’s position in the market is readily accomplished by looking at their website, social media, and analyst reviews. Superior positioning will frequently make up for inferior products.

    So, for all entrepreneurs and product managers, I encourage you to look at all the exhibitors of your most targeted tradeshow, and decide if they are possible friend or foe. Once complete, analyze your competitors positioning in the market, and use that to better your own positioning. Good luck!

  • EO Forum Meeting Format

    Tonight we had our quarterly EO moderator dinner to talk about up coming events, what’s working well and not working well, and any other initiatives. EO is one of the best organizations I’ve ever been involved with when it comes to passionate members, formalized training, and useful structure. If you’ve read Keith Ferrazzi’s latest book, Who’s Got Your Back, you’ll know right away what an EO forum is like. I wanted to share the format of our monthly EO forum:

    • 3:00 – Welcome, confidentiality reminder
    • 3:10 – Monthly updates (seven minutes per person)
    • 4:10 – Lightening round where each person asks one question and everyone else answers in 30 seconds or less
    • 4:40 – Break
    • 4:50 – Presentation on an issue someone is working through
    • 5:40 – Break
    • 5:50 – Presentation on an issue someone is working through
    • 6:40 – Housekeeping and wrap-up
      – Best idea lottery
      – Chapter events update
      – Needs and leads
      – Review upcoming schedule
      – Process review of what did and didn’t work
    • 6:59 – Close

    Obviously, that list leaves out a good bit of detail, but the goal is to get an idea of how a peer-to-peer support forum operates. I hope this helps!

  • Channel Billy Mays for Your Sales Demo

    This afternoon I had the opportunity to talk with a gentleman who co-founded a company that is now publicly traded on the New York Stock Exchange. Two of his major strengths are strategy and marketing, which became readily apparent when I asked for feedback about our site and Flash demo. He didn’t hesitate at all to provide solid critiques of what we were doing well and what we could improve upon.

    As for the meeting, one of the most insightful takeways I received from him was to redo our Flash demo and make it more punchy. We need to channel Billy Mays. He said I should watch the show Pitchmen on Discovery and really pay attention to how they construct and deliver the material. Here are some of the specific points he relayed:

    • Set the demo up like a story
    • Be passionate and enthusiastic throughout
    • Emphasize the benefits first and set up a hook for the watcher to need more
    • Highlight any superlatives, like #1 in a certain market
    • Provide a call-to-action at the end for a direct response

    We’re going to re-do our Flash demos and channel our inner Billy Mays.

  • B2B SaaS Companies in the 2009 Inc. 500

    Every year I look forward to reading the Inc. 500 issue to better understand trends in different industries, look for companies I know, and to find winners in the Atlanta area. My issue of Inc. came in the mail yesterday and I dove right into it. One particular interest of mine was looking for SaaS companies to get a feel for their revenue growth and industry. Here are a few SaaS companies I knew about previously and found in the August 2009 Inc. 500 issue for the fastest growing companies in 2008:

    • iContact – $15.1 million in revenue, 1,049% revenue growth
    • Squarespace – $2.2 million in revenue, 723% revenue growth
    • AtTask – $15.5 million in revenue, 1,097% revenue growth
    • Infusionsoft – $12.6 million in revenue, 661% revenue growth

    It’ll be great to watch these companies continue to progress and carve out their space in the market. It’s an exciting time for SaaS businesses.

  • Update on Google Spreadsheet Dashboards

    Now that we’ve been using Google Spreadsheets for our KPI Dashboards over the past two weeks, as previously discussed earlier this month, I wanted to provide a quick update on what’s working well and what’s not working so well. Let’s jump right in and talk about what we’ve learned.

    • The color coding based on percent of goal really does work well. Instead of spending the first five minutes of our weekly tactical going around and saying our KPIs for the previous week, we only talk about the yellow and red cells, meaning items below goal get more attention.
    • We don’t have too many weeks of data, but I can already see how over time we’ll be able to quickly identify trends based on a short glance at the cell colors.
    • Each week the previous week’s values are copied into a new column to be filled out Friday afternoon for discussion at the Monday morning meeting. Google Spreadsheets doesn’t have an easy way to make certain cells in the formula fixed, resulting in having to update 10+ formulas each week. Does anyone know a better solution?
    • The Google Spreadsheet is shared with the rest of the company providing greater transparency for all team members.

    Overall, I think Google Spreadsheets for KPI Dashboards work great and I highly recommend it to other managers and entrepreneurs.

  • Partner Lessons Learned from Shotput Ventures

    This morning we had our last partner breakfast for Shotput Ventures to debrief on the year, discuss lessons learned, and talk about next year’s program. Each partner talked about things that worked well and things that needed improvement. Here are some of the takeaways:

    • Try to better discern which teams are “all in” vs those that see it more as a hobby or summer job
    • Mentor the teams to make the investment money last six months, instead of the just the three months during the program, so that they have more runway to be successful
    • Ensure each team has at least two programmers (we only required one programmer per team)
    • Don’t allow teams greater than three people, unless it is a special circumstance

    Of course, we discussed several more lessons learned that can’t be discussed here. Overall, I’m very pleased with our first year and I really enjoyed working with the awesome Shotput partners.

  • Medici Center in Atlanta

    Today I met with Peter from the Medici Center in Atlanta. I hadn’t heard of the non-profit until he reached out to me to gather feedback on entrepreneurship and incubators in Atlanta. First, some background on the Medici Center.

    The Medici Center is a relatively new non-profit created to buy Atlanta’s City Hall East and turn it into a renaissance center with arts, businesses, eco/green awareness, and social entrepreneurship. City Hall East is over two million square feet of office space and is mostly unused. The Medici Center is scheduled to purchase the building from Atlanta on January 1, 2010 and then spend 12 months refurbishing 400,000 square feet for offices, class rooms, galleries, and more. I believe the facility and resources will be a great asset for the City of Atlanta.

    Peter was interested in learning more about the entrepreneurship community in Atlanta. I told him that Atlanta could really use a space like his as a co-working facility, for networking and educational events, and for seed stage entrepreneurs because traditional office space is so rigid with terms. In addition, I pointed him to sites like TechDrawl.com, StartupRiot.com, StartupLounge.com, ATLSE.com, and others. He was amazed at how much entrepreneurial activity is going on in Atlanta and I explained that we’re only getting started. I also filled him in on the new direction of the ATDC and how it is really shaping up to be the center of the technology eco-system in Atlanta.

    It’ll be interesting to watch the development of the Medici Center and I’m excited Atlanta has a such a forward thinking organization.

  • Transitioning from Services to Products

    Today, I had the opportunity to meet with a successful entrepreneur who is working on transitioning his 18-person company from services only to a mix of software products and services. I think this is a common occurrence with service businesses: the business owner gets tired of selling labor-intensive work and looks for product ideas related to his or her core competencies.

    I offered up the following advice:

    • Hire completely new people to work on the product. It is very difficult to transition existing people out of their current roles, especially if you don’t already have excess capacity in the business.
    • The best new product development teams I’ve worked with combined a full-time marketing product manager and a full-time lead software engineer (you really only need two good people to prototype normal web apps).
    • Plan for it to take a solid three to six months to get the first worthwhile beta release into the hands of potential users.
    • Budget for 12 – 24 months of expenses to see the new product through to product/market fit.

    I haven’t done it, but I can imagine transitioning from a services company to a services and products company is very difficult. I hope he’s successful!

  • More Lessons Learned from Shotput Ventures

    After posting my first round of lessons learned from Shotput Ventures, and successfully completing Demo Day yesterday, I wanted to capture some more thoughts related to our first class. Let’s jump right in:

    • In the future, the Demo Day event should not be held on a Monday because most VC firms hold their partner meeting on that day
    • Pairing one mentor with each team at the beginning of the program would be better than having several mentors that work with multiple teams
    • Funding companies using the formula of $6,000 per co-founder is probably more aligned with each team’s actual financial needs for the three month program (as compared to the $5,000 per team and $5,000 per co-founder model we used)
    • While the ATDC did an awesome job setting us up with the 100-person TSRB event facility, we could have easily filled up a room that accommodates 200 people
    • Having a few graphic designers available for the teams would have saved them valuable time in designing their logos and web app user interfaces

    Again, I’m very proud of our first class and think that everyone involved did a great job!

  • Shotput Ventures Demo Day

    Today was Demo Day for our inaugural Shotput Ventures class of 2009. Over 120 people attended the event and had the opportunity to watch eight young startups present their products and businesses. Here are the eight companies and a brief description of what they do (in my own words):

    • Looxii – Looxii makes it easy to monitor and analyze terms across the social web
    • ShoutNow – ShoutNow allows users to send broadcast voicemail to telephones, as well as to incorporate audio snippets into Facebook and Twitter
    • OpenHatch – OpenHatch is essentially a LinkedIn for open source developers, designed to showcase projects people have worked on and connect companies that need help with developers
    • ZETA – ZETA analyzes several different factors related to user generated content online to come up with an objective score measuring the authority of the information
    • Ninja Post – Ninja Post is a modern message board platform that incorporates real-time updates into the user experience
    • KHU.SH – KHU.SH’s LaDiDa reverse karaoke iPhone app allows users to sing into the phone and test different matching accompaniments in order to make their own music
    • EventHive – EventHive provides technologies to make conferences more interactive, including audience polling, Q&A, and other services
    • SocialGuides – SocialGuides is a location-based service for restaurant reviews that is like an intersection of Twitter and Yelp

    The event today was a big success and I hope you’ll take the time to visit and support the different Shotput companies.