CEOs are Treated Differently

Several years ago we had an employee that wasn’t working out. Team members kept coming to me and lamenting that this person wasn’t getting things done and didn’t meet our culture standards (positive, self-starting, and supportive). Only, in my interactions with him everything was great, he did quality work for the tasks I asked of him,…

Working from Home and Startups

With the continued chatter about Yahoo’s policy change last year where employees are no longer allowed to work from home, and HP following suit, I’ve had a few entrepreneurs reach out over the past few months asking about work from home strategies. Before talking about working from home, the discussion needs to focus on the company’s…

The Culture-Oriented 7 Step Hiring Process

As corporate culture is king, and three leading companies have published entire guides to their culture, it’s important to talk through an example hiring process. At Pardot, we spent years refining our hiring process, and were never finished. Here’s the core of the process we developed: Start with an applicant tracking system (e.g. The Resumator) and…

23 Corporate Culture Ideas for Entrepreneurs

Now that we have the 3 Must Read Culture Guides for Entrepreneurs, let’s summarize the most important ideas that every entrepreneur needs to know. Some are common sense, some don’t make sense until you’ve experienced it, and some fluctuate with time. Regardless, culture is the only sustainable competitive advantage for an entrepreneur and needs to…