The Culture-Oriented 7 Step Hiring Process

As corporate culture is king, and three leading companies have published entire guides to their culture, it’s important to talk through an example hiring process. At Pardot, we spent years refining our hiring process, and were never finished. Here’s the core of the process we developed: Start with an applicant tracking system (e.g. The Resumator) and…

23 Corporate Culture Ideas for Entrepreneurs

Now that we have the 3 Must Read Culture Guides for Entrepreneurs, let’s summarize the most important ideas that every entrepreneur needs to know. Some are common sense, some don’t make sense until you’ve experienced it, and some fluctuate with time. Regardless, culture is the only sustainable competitive advantage for an entrepreneur and needs to…

3 Must Read Culture Guides for Entrepreneurs

One of my favorite things to talk about, and most underrated by first-time entrepreneurs, is the importance of corporate culture. This seemingly simple idea that the people you choose to work with is that only thing you can control, and the most important thing to work on, is hard to appreciate without experiencing it first-hand.…

Runner, Jogger, Walker, and Sitter

Recently I had the chance to hear Ron Clark from the Ron Clark Academy give a talk on passion and energy. Ron describes the bus concept from Good to Great, where it’s important to get the right people moving in the right direction. Only, he changes it to be more like a Flinstones bus where…

Never Settle on New Hires

As an entrepreneur with a vision and a dream, it’s tempting to hire the first good candidate that comes along. Entrepreneurs love building things, and it’s necessary to assemble a team to get things done fast and execute the plan. Only, all too often, I see entrepreneurs settle with their first few hires. Never settle…

Culture Drives How You Feel

Tonight we had a Technology Executive Roundtable event in the new Atlanta Tech Village conference center. Tom Noonan, one of the panelists, made several excellent remarks (as well as memorable ones — ask about the purple shoe). One of his comments really stood out to me: corporate culture drives how you feel. Think about the…